Lunar Year Games
Client: Ogilvy + Coca-Cola
Role: Creative Director
2022
Coca-Cola aimed to create a magical experience that brings people together, launching a New Year of the Tiger activation designed to help families make unforgettable memories. The project, part of Coca-Cola China's Chinese New Year campaign, focused on bridging the generation gap with fun and intuitive controls. Players could scream to make a tiger fly, blink to jump, or use head movements to play air hockey, pushing the limits of what’s possible on WeChat using advanced body-tracking technology.
The activation featured a series of multiplayer mini-games themed around the Year of the Tiger, accessible via a QR code on special edition Coca-Cola cans. These games were designed for all ages, allowing players to control gameplay with their head movements, voices, and facial expressions. The experience also included a "tiger coins" reward system, where players could earn and redeem prizes, making the games even more engaging and rewarding.
Extensive research into the WeChat platform allowed the development team to overcome its limitations and create a robust standalone website accessible only through the WeChat browser. This approach opened up new possibilities for body and face tracking, setting a new standard for future WeChat activations. The project, executed by a global team, delivered a fun and innovative experience that showcased Coca-Cola's commitment to creative excellence.
