Crackables 1.0
Client: OnePlus + Google
Role: Creative Director
2023
Crackables was a unique series of cryptography and safe-cracking puzzles that combined digital and physical challenges inspired by mysterious ARGs like Cicada and DEF CON badges. Players followed the story of a rogue AI, solving a series of complex puzzles, with only the fastest 1,000 advancing to the finale. Finalists received a custom-designed microcontroller that used an old-school touch-tone protocol to present additional puzzles, leading to the reveal of a new OnePlus model at a New York City event.
The puzzles demanded out-of-the-box thinking, cleverly incorporating nearly every smartphone functionality into the solutions. Designing the microcontroller was essential to the project, seamlessly connecting the digital and physical worlds. The blend of modern and nostalgic technology heightened the challenge, making the experience truly unforgettable.
As a puzzle enthusiast, working on Crackables was an absolute joy. Designing intricate puzzles that spanned both digital and physical formats made the project incredibly rewarding. The activation attracted thousands of players and the story of Crax returned in Crackables 2.0.
